jumping jellyfish!

Tibor von Halmay and Vera Mahlke

martin munkacsi, ca. 1931

courtesy International Center of Photography 

i wonder how this shot was produced...was a trampoline involved?  or pure run-up-to-the-wall-and-jump? it reminds me of the trampoline gym in san francisco. i still have yet to visit that gym, but from what i'm told, there are trampolines lining the ground and walls...probably not the best idea to test it out after brunch.

so i'm with my friend malvin yesterday, perusing the fashion photography exhibit at the ICP (int'l center of photography) in nyc. as we are both fashion insiders, relatively speaking, and as much as we love fashion, the love is usually passed around in small circles, as we generally find out "oh what a small world" we live in from conversation to conversation. it's nice to see that fashion photography (and thus, fashion) is made into a public statement, from time to time, and in a comprehensive manner, thanks to this exhibit.

celebrating some great fashion spreads from W magazine, Vogue (international issues), Another Magazine, Ten, POP, etc...one can see the amount of work and vision that is required to create a striking and story-telling photoshoot. many times the clothes are the accessory to the storyline. part advertising, part story, i suppose this is what fashion journalism is all about. a lot to do with lighting, posing, facial expression, and color, each featured spread tells a story with a simple underlying dialogue in 5-6 pages. it's like, a movie in print, in pretty clothes.

at the same time, because the fashion is secondary, sometimes you don't even notice the clothes. rather, it's the styling/hair/makeup, and composition, that takes the stage....

bottom line is, a story is told. fashionably, but of course.

go see it! like now!